EXIT Tribe 2019
Apart from giving people a good time, EXIT festival is also all about connecting people and making bonds. The 2019 campaign was all that and more. The goal was to make people feel like they belong together, like they are a part of one giant TRIBE.
While researching for this project I came by Proto-sinaitic and Phoenician alphabet scripts, which then inspired me to create my own glyphs. All of the artwork apart from the logo of the campaign are done by me.
I am very happy how this came out.
Campaign concept development done in partnership with Ivana Mirkov.